Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

According to a recent survey, the cost per lead using traditional "outbound" marketing such as print advertising, trade shows, direct mail was $332. That was 2 1/2 times the cost of acquiring a lead using "inbound" marketing tools such as social media platforms like Twitter, Facebook, Linked-in and Blogging at $134.  While we wouldn’t recommend you abandon traditional media, combining the two is an extremely effective way to build loyalty, improve your conversion rates from lead to sale, helping you achieve your business goals.

Harness the power of social media to effectively market your Business at this 4-week workshop to get focused on developing and IMPLEMENTING a social media program for your business.

We will explore Facebook, Twitter, You Tube, Blogging, Newsletters, Webcast and Podcasts, Linked-In, Google Analytics, RSS Feed and more.

You will work on your accounts/profiles and interact with the other participants of the workshop throughout the course.  The 4-week format and interactive assignments greatly increase the chance that you will implement what you learn.  You will also have a one-on-one weekly phone meeting with your instructor to execute your social media marketing program.  

The course will be taught by social media expert, Danny Preslar.  Four Consecutive Friday Mornings 9:00-11:00 am, March 5, 12, 19, 26

Cost:  $395  In The Know Partner Cost:  $295

Location : 13545 Nigthsky Dr, Santa Rosa Valley, CA 93012
Contact : Vicky Rathje, This e-mail address is being protected from spambots. You need JavaScript enabled to view it 805-523-2591

We surveyed people who have previously taken this course.  100% of respondents said they were Very Satisfied with the course (highest ranking).  100% of respondents also said they would Very Likely Recommend the course to others (highest ranking).  Here is what they had to say:

Mariaemma Willis author of best-selling book, Discover Your Childs Learning Style and Founder of The Power or You Now:  The Social Media Marketing workshop did just what I needed it to! The one-to-one phone time after each class has been especially valuable for me. I have been able to implement things that have either been a mystery or that I thought would take too much time to figure out on my own. These include posting my blog on LinkedIn (which I didn't even know I could do before this class), finding out about and signing up for Twellow and Hootsuite, and registering my blog on Technorati. I feel so good to have accomplished all these things and to know that I am now set up to take full advantage of a Social Media Marketing program for my business.

Elizabeth Ribons of Eye4Dzyn:   What made this course so effective was the weekly homework to implement the material learned and the one-on-one phone consults to follow up and answer questions allowing me to get results each week.  The 4 week format really made a difference.  After going to one-day seminars, I never implement what I learn.  Since you have to prepare for your phone meetings, you really dig in and make the changes.  The beauty of Social Media Marketing Campaigns is that 1.  It is cheaper than traditional media, 2.  You are in control of who gets the message and when they get it, you can create a laser sharp message to a specific target. 3.  You can track how effective each activity is and if that activity translates to sales.

I would highly recommend this workshop to anyone who owns a small business, is looking to build a public platform, or wants to promote a product or themselves!

Caroline Corser, Voice-Over Actor:  For a beginner like me, this workshop was very helpful. I had no idea what to do with the various social media. But the meetings taught me how to use them and the instructor helped so much on the phone consultations by showing me how I could apply the information specifically for my voice-over business. I am now able to create a podcast using my own signature writing, record it with my own voice, and post it on my website. I'm excited about the possibilities.  

Sherry Gaba Author, Media Expert, LCSW and Life Coach: I was feeling so overwhelmed by Social Media Marketing.  My book publisher told me I had to get my social media platform established, but I didn’t know where to begin.  I interviewed several different companies who were using hard sell tactics to get me to sign a contract.  They just didn’t seem honest.  I decided to take this workshop because the instructors seemed so authentic and interested in helping me understand how to maximize social media for my business. 

It doesn’t matter if you are a beginner like me, or if you pour over your google analytics daily, you will get a lot out of this class.  It is a very supportive environment.   The four week format gives you time to implement what you learn.  The weekly one-on-one phone meetings are invaluable!  It gives you a chance to discuss your specific strategies and implement tactics.   Taking the Get Focused on Social Media Marketing was one of the best business decisions I have made.  I highly recommend taking this class. 

Karen Mead of a Peaceful Path:  "In the past 5 months, I have taken 3 social media classes:  I learned more in the first hour of the first class than I had in all the other classes I attended, and this one is less expensive!  The facilitators are very focused, yet patient.  I HIGHLY recommend taking this workshop to get you on the right path to implementing an effective social media marketing program."