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"Buy Local" Emerging Trend

According to Entrepreneur Magazine buying local is a top 10 trend for 2010...  good news for local businesses

Demand is exploding for locally grown and made products--which means more support for mom-and-pop stores. The dividend: For every $100 spent at a locally owned business, $68 comes back to the community. Only $43 recirculates from national chain stores.

The "buy local" ethos has its roots in the farmers markets movement: There are almost 5,000 farmers markets across the country, the result of more than 5 percent annual growth for the past five years, according to the Department of Agriculture. Nearly 60 percent of consumers say they try to shop at a farmers market. Wal-Mart and Safeway recently added "Locally Grown" sections to their produce departments, and the USDA launched a "Know Your Farmer, Know Your Food" marketing campaign.

Programs that promote community shopping, like Buy Local Orlando, are also popping up all over the country. About 40,000 Orlando shoppers have participated since May. "We like to appear that we're not just consuming for the sake of consuming," says Don Boudreaux, an economics professor at George Mason University. "It makes us feel good to show that we're socially conscious." 

 
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